Learn About Our Purpose, Our Vision + Our Team
OUR PURPOSE
Giving back to New Brunswickers by responsibly enhancing occasions.
At ANBL, we sell products that bring people together to mark life’s occasions. We do so with a commitment to responsibility and giving back to the communities in which we work and live across New Brunswick.
Our role is important; all our profits go back to the Province of New Brunswick, supporting programs and services that enhance the lives of New Brunswickers.
OUR VISION
To deliver exceptional experiences to our friends and neighbours in every interaction.
Our priority is you – our customer. We are always working towards greater operational excellence.
By continuously optimizing our systems and processes with our customer at the heart of our focus, we can achieve greater operational excellence. Our goal is to strive for the best possible customer experience across all channels.
OUR STAKEHOLDERS
At ANBL, we have a broad, diverse stakeholder group, who have an interest in how our business is run. It’s critical that we are continuously mindful of the impact our actions have on our stakeholders.
OUR PEOPLE: Our team members are our most important asset and critical to creating and sustaining a high performing culture and executing our business goals.
OUR CUSTOMERS: Meeting the needs of our customer is the guiding light behind every decision we make. We must continue to evolve our business to meet our customer expectations.
OUR INDUSTRY PARTNERS: ANBL works with hundreds of business partners and service providers, including convenience agents, grocery, licensees, beverage alcohol producers from NB and from all over the world. Strong relationships and efficient operations are critical to the development of the liquor industry in New Brunswick.
OUR VENDOR PARTNERS: ANBL also works closely with and values its relationship with multiple additional vendors and ancillary businesses that support our day-to-day operations.
OUR SHAREHOLDERS: ANBL must operate the business responsibly and effectively, generating an important revenue stream for GNB programs and services.
OUR COMMUNITIES: We work, live in, and serve communities across the province. We strive to be a good corporate citizen within those communities, lessen our environmental impact, and support community organizations.
